Web Multimedia UI/UX
Visual Designer
Information Design
Accessibility, hierarchies and taxonomies, information architecture, chunking information, SEO, site structure, wireframes, sitemaps.
Interface Design
Navigation and wayfinding, information design, responsive design, typography, iconography, logo design.
Multimedia
Video production, product and training videos, motion graphics, animation, trade-show graphics and displays.
I have extensive experience in producing print-ready materials that meet the highest industry standards, ensuring they are polished, professional, and impactful. This includes designing brochures that effectively communicate key messages, crafting compelling whitepapers that highlight thought leadership, and creating a diverse array of marketing collateral tailored to engage specific audiences. My expertise extends to managing every aspect of the print production process, from concept and design to pre-press preparation, ensuring flawless execution and alignment with brand guidelines. Additionally, I specialize in designing large-scale, high-resolution graphics for trade show booths and informational product displays. These projects require a keen understanding of spatial dynamics, audience engagement, and the technical requirements of large-format printing. Whether it\u2019s a captivating backdrop for a booth, eye-catching signage, or detailed product displays, I focus on creating visuals that not only grab attention but also clearly convey essential information. My goal is to ensure that these materials make a lasting impression, resonate with viewers, and effectively support overall marketing and branding efforts.
Primary Software:
- Adobe Photoshop > 10 yrs.
- Adobe Illustrator > 10 yrs.
- Adobe InDesign > 5 yrs.
- Quark Express > 5 yrs.
Graphics
In addition to producing high-quality product videos and professional photography, I specialize in crafting a wide range of original visual assets tailored to meet diverse project needs. This includes creating detailed and expressive illustrations that bring concepts to life, as well as custom iconography designed to enhance user interfaces and branding materials. My expertise extends to engineering drawings, where precision and technical accuracy are paramount, ensuring that complex ideas are conveyed clearly and effectively. I also excel in designing compelling infographics, combining data visualization with creative storytelling to communicate information in an engaging and digestible format. Whether the goal is to enhance marketing campaigns, support technical documentation, or elevate user experiences, I am adept at delivering visual assets that align seamlessly with project objectives and brand identity.
Primary Software:
- Adobe Photoshop > 10 yrs.
- Adobe Illustrator > 10 yrs.
- Adobe InDesign > 5 yrs.
- Quark Express > 5 yrs.
- Blender
Animation
Starting with animated banners and GIFs, I quickly developed a strong interest in bringing visual elements to life through animation. This curiosity led me to explore Flash, a powerful tool for creating interactive and animated content, which became a cornerstone of my early design work. Through Flash, I honed my ability to craft engaging animations and immersive experiences that captivated audiences. Building on this foundation, I transitioned into creating motion graphics, blending design, storytelling, and animation to produce dynamic visuals for a variety of applications, from promotional materials to instructional content. This progression not only deepened my technical expertise but also fostered a passion for using motion as a compelling medium to communicate ideas and evoke emotions.
Primary Software:
- Adobe Flash > 10 yrs.
- Adobe Photoshop > 10 yrs.
- Adobe Illustrator > 10 yrs.
- Adobe AfterEffects > 5 yrs.
- Swivel 3D > 5 yrs.
- SoftImage > 2 yrs.
- SVGator (Animated SVGs)
Illustration
From an early age, I have had a passion for drawing, and I have been fortunate to channel that talent into my professional career. Even in roles that were highly technical or not traditionally associated with creative work, I consistently found opportunities to express my creativity. Whether through participating in annual calendar contests, designing lobby posters, or contributing to corporate newsletters, I always found ways to integrate my artistic skills into my professional responsibilities.
Primary Software/Tools:
- Paper/pencil/pen & ink
- Adobe Photoshop > 10 yrs.
- Adobe Illustrator > 10 yrs.
Teaching
In addition to my full-time professional career, I had the privilege of sharing my knowledge and expertise by teaching several courses at DeVry University. These courses were offered at their Fremont and San Jose campuses, within the College of Media Arts and Technology. During my time as a visiting professor, I taught a diverse range of subjects, including Information Design, Web Design, Advanced Web Design, and Visual Design Fundamentals. This role allowed me to guide and mentor students, helping them build a strong foundation in the principles of design and technology. Through hands-on instruction and real-world examples, I aimed to inspire creativity while equipping students with the technical skills and critical thinking needed to succeed in the fast-evolving fields of media and technology. Teaching these courses was not only an opportunity to give back to the academic community but also a chance to stay engaged with emerging talent and the latest trends in design education, further enriching my own professional practice.
Courses taught:
- Information Design
- Web Design/Advanced Web Design
- Visual Design Fundamentals
UX/UI Design
I recently worked as a Product Designer at PriceWaterhouseCoopers, specializing in UX/UI design, prototyping, and user-centered design principles.
Primary Software/Tools:
- Adobe Photoshop > 10 yrs.
- Adobe Illustrator > 10 yrs.
- Figma > 5 yrs.
- Sketch > 5 yrs.
- Invision > 4 yrs.
First Contact
Please feel free to contact me in regards to any interesting projects you might have; web design, presentations, trade show graphics, animation, etc. You name it!