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Genmark Automation

Case Study: Website Redesign & Development for Genmark

Overview

Genmark, a company specializing in high-tech automation solutions, required a modernized web presence that reflected its innovative technology and industry leadership. Their existing website was outdated, lacked responsiveness, and failed to effectively showcase their products and capabilities.

Challenges

The old website was not mobile-friendly.

  • Content was difficult to navigate and lacked a structured layout.
  • The visual design did not align with Genmark's cutting-edge brand identity.
  • There was a need for a scalable solution that could be easily maintained and updated.

Solution

A full website redesign and development approach was implemented, focusing on:

  • Responsive Web Design: Ensuring a seamless experience across desktop, tablet, and mobile devices.
  • User-Centered Navigation: Structuring content in a logical, easy-to-browse format.
  • Modern Aesthetic: Incorporating a sleek, high-tech visual design that aligned with Genmark's brand.
  • CMS Integration: Allowing for future content updates without requiring technical expertise.

Implementation

  • Technology Stack: The site was built using modern front-end technologies, including HTML5, CSS3, JavaScript, and a mobile-first design approach.
  • Performance Optimization: Speed improvements and lightweight coding techniques were applied to enhance load times.
  • SEO Best Practices: The new structure improved search engine visibility.
  • Testing & Deployment: Rigorous testing ensured compatibility across browsers and devices before launching.

Results

  • Improved User Experience: Visitors could now navigate the site more intuitively.
  • Increased Engagement: Better content presentation led to higher interaction rates.
  • Mobile Compatibility: The responsive design significantly enhanced accessibility.
  • Scalability: The CMS allowed the Genmark team to update content with ease.

Conclusion

This project successfully transformed Genmark's digital presence, aligning its website with its industry-leading reputation. The new site not only improved user experience but also positioned Genmark for future growth in the automation industry.

Genmark product posters - all original graphics, product photography and illustrations.

The below image was one of a set of five promotional posters for display in Genmark Automation's corporate headwquaters. I lit and photographed the various wafer fabrication robots and then imported them into Adobe Illustrator and then outlined the entire body and components.

Backlit poster for tradeshow

Interactive product catalog